IBM Lotus
"Bill brings deep experience working with major technology firms,
goes out of his way to accommodate clients, understands the business
issues critical to making success stories effective and is always searching
for ways to make them better. I recommend Lee
Communications highly."
Ruth Boyd, Program Manager, Customer Success Stories
Hewlett Packard
"Bill, these are excellent! You?ve done a great job here.
Thanks again for all your hard work - as always."
Toby Jeter, Customer Reference Manager.
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Success stories
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Case studies
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Customer references
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Web content
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White papers
- Articles
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Learn from and network with top customer reference professionals from many of the
top programs in thw world.
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Tools You Can Use
Success stories: the top 5 mistakes even great companies make.
Article presents research on success stories from 25 top technology firms, plus
tips on avoiding common mistakes that even the great companies make.
Estimating ROI from a marketing collateral program (such as success stories).
Click
here for the article.
Click
here for an Excel based ROI calculator.
Everything marcom writers should know about sales.
Advice on creating "sales ready" success stories or other collateral.
Click
here for the article.
Are your success stories effective - are they making the
business case for your solutions? Click
here to inquire about receiving an analysis
of one of your success stories by Bill Lee.
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