• Success stories that make the strongest business case for your solutions
  We write for business decision-makers. That's a reflection of Bill Lee. Unlike many marketing professionals, he knows how to persuade decision-makers since he has an extensive business operational background himself.

• Stories that actually gets used by sales - and that can help improve sales close rates
  We understand the sales methods used by most leading firms, including solution selling, consultative selling and SPIN selling. We're aware of what sales needs to know - and make sure it gets into your stories.

• NEW: A methodology for assessing ROI from your Customer Reference Program, improving it, and making the business case for your program to senior management

• Stories that are more likely to attract media interest
  Lee Communications knows how to attract media interest to client success stories - our articles have appeared in The Wall Street Journal, Management Review, Executive Excellence, and Communication World among others.

• Stories that appeal to customers doing their own research for solutions
  CIOs and their staffs increasingly do their own research to find solutions, rather than wait for a sales person to call. We know how to dig for facts and marshal arguments that appeal to the most demanding researchers - a reflection of Bill Lee's experience as a mathematics teaching fellow at Stanford University.

• Rapid reduction in the time you have to spend on writing-related tasks or project management.
  We write it right the first time. We can also take over management of your entire program.